Rycote News ArchiveJune 2007
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Rycote News Archive
Fixing poor-quality audio in post can be a difficult and costly business. So what can be done to reduce the problem before it gets to that stage? Adrian Pennington asks the experts. Poor-quality audio is often reason enough for viewers to change channel, yet cheap-sounding soundtracks are commonly caused by basic production errors that could have been avoided. Tight budgets and a lack of training are often to blame for the mistakes, which can cause longer post times, increase costs and compromise creativity, when in most cases they would not have occurred if just a little more attention had been paid. With the fidelity of TV sets sharpening and the demand for 5.1 surround sound increasing, producers can't afford to ignore the impact of bad audio on a viewer's experience.